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How freemium drives MRR for Trello, Slack, Wordpress, and Dropbox
Here are six lessons that every company can use from the history and MRR numbers of two successful B2B and two B2C SaaS companies that rely on subscriptions and freemium.
Patrick Campbell
How to double your trial to paid conversion rate with onboarding
Onboarding is the first impression to your business, and has enormous implications on your conversion and retention. Here Rob Walling walks through how Drip's mastered those first crucial steps.
Patrick Campbell
We don't understand how churn truly kills us
Your customer churn rate might not seem bad now. But in 5 years, it'll be your most expensive oversight. Here's why you literally can't afford to ignore churn.
Patrick Campbell
The complete SaaS guide to calculating and reducing payback period
The payback period for a customer's acquisition costs is a necessary evil for SaaS companies. Learn how to calculate it the right way--and get it under control.
Patrick Campbell
You're handling delinquent churn incorrectly
Delinquent churn from failed credit cards makes up a scary portion of total churn. Develop the best dunning strategy for more customer success and more revenue.
Patrick Campbell
The hidden talents of email (Yes, email)
We think email is boring, but it's the highest ROI channel we have in our toolkit. Litmus's Justine Jordan walks through a tactic packed preso on how you can get the most out of email.
Patrick Campbell
The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
Mathilde Collin
You're Calculating Retention Wrong
Most SaaS leaders think "growing" equals "gaining." But retention is a much more important and effective growth lever. Make sure you're getting it right.
Patrick Campbell
How To Scale Your Marketing Team Without Wreaking Havoc On Your CAC
Growing your marketing team is necessary as you scale, but it can make your CAC skyrocket overnight. Here's how to scale without wrecking your unit metrics.
Patrick Campbell
Choosing the Right SaaS Metrics for Different Stages of Your Company
Don't get overwhelmed trying to measure all of your SaaS metrics all the time. Just focus on the most important metric at each stage of your company's growth.
Patrick Campbell
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