You're Calculating CAC Wrong
Companies often miscalculate CAC and then make decisions with skewed data. Often the type of decisions, you can't afford to get wrong.
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
How to Achieve Negative Churn (And Why it Matters)
One of the most powerful growth engines in SaaS is net negative MRR churn, and is an incredibly powerful way to lay the foundation for a great business.
Beyond Buzzwords - How to Win the Churn Battle
If you're looking for advice on how to reduce churn in your SaaS company, here are three proven ways to plug the holes in your business & keep customers around.
The World's Largest Study on SaaS Churn - Part 2
To help give a gift back to the SaaS ecosystem, we’ve compiled the largest SaaS MRR churn study in the world. In part 2 we focus on digging deeper into the data to answer: "Which factors point to reduced churn?"
The World's Largest Study on SaaS Churn - Part 1
To help give a gift back to the SaaS ecosystem, we’ve compiled the largest SaaS MRR churn study in the world, in order to help you answer that ever crucial question: “What should SaaS MRR churn look like?”
Here’s how to reduce churn by full percentage points (announcing ProfitWell Retain)
After sifting through hundreds of thousands of SaaS financial data points we're excited to launch ProfitWell Retain, our complete involuntary churn product to help you reduce churn by 20-40%.
Your SaaS benchmarks are likely wrong
We're sitting on a ton of SaaS metric data, which revealed much of the SaaS benchmarks out there aren't great. Here's a baseline for SaaS Gross Churn, SaaS Expansion Revenue, and SaaS Growth Rate.
Trends amongst successful SaaS CEOs
Here's the SaaS CEO Guide to Happier Customers we wrote with our friends at Drift, where we reveal the tenets of SaaS success, including pricing strategy, Go-To-Customer knowledge, and SaaS metric management.
See all posts