You're Calculating Retention Wrong
Most SaaS leaders think "growing" equals "gaining." But retention is a much more important and effective growth lever. Make sure you're getting it right.
How To Scale Your Marketing Team Without Wreaking Havoc On Your CAC
Growing your marketing team is necessary as you scale, but it can make your CAC skyrocket overnight. Here's how to scale without wrecking your unit metrics.
Choosing the Right SaaS Metrics for Different Stages of Your Company
Don't get overwhelmed trying to measure all of your SaaS metrics all the time. Just focus on the most important metric at each stage of your company's growth.
How Accurate Is Your Revenue Recognition?
Performing revenue recognition correctly is one of the most complex things you can do in SaaS accounting. You are going to screw it up with you do it yourself.
You're Calculating CAC Wrong
Companies often miscalculate CAC and then make decisions with skewed data. Often the type of decisions, you can't afford to get wrong.
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
How to Achieve Negative Churn (And Why it Matters)
One of the most powerful growth engines in SaaS is net negative MRR churn, and is an incredibly powerful way to lay the foundation for a great business.
Beyond Buzzwords - How to Win the Churn Battle
If you're looking for advice on how to reduce churn in your SaaS company, here are three proven ways to plug the holes in your business & keep customers around.
The World's Largest Study on SaaS Churn - Part 2
To help give a gift back to the SaaS ecosystem, we’ve compiled the largest SaaS MRR churn study in the world. In part 2 we focus on digging deeper into the data to answer: "Which factors point to reduced churn?"
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