The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
Your SaaS benchmarks are likely wrong
We're sitting on a ton of SaaS metric data, which revealed much of the SaaS benchmarks out there aren't great. Here's a baseline for SaaS Gross Churn, SaaS Expansion Revenue, and SaaS Growth Rate.
Trends amongst successful SaaS CEOs
Here's the SaaS CEO Guide to Happier Customers we wrote with our friends at Drift, where we reveal the tenets of SaaS success, including pricing strategy, Go-To-Customer knowledge, and SaaS metric management.
SaaS DNA Project: Community driven SaaS research
With the SaaS DNA Project we're bringing you foundational SaaS research and benchmarks to ensure you don't reinvent the wheel and focus on the right metrics.
How To Build a Process for Modeling CAC and LTV
For SaaS companies, modeling CAC and LTV should begin simply and only gain complexity as understanding increases.
Jordan T. McBride
Jay Acunzo on Mastering Content for SaaS Businesses
The need to pump leads into your funnel never ends. Here's how you can enhance your content strategy and optimize your funnel for conversion.
Jordan T. McBride
Lessons from 10,342 blog posts on growth
Growth is focused on optimizing the bottom line of cash-money in the bank no matter the channel through which that growth comes - acquisition, retention, or monetization.
Why Every SaaS Company Needs an Annual Plan
Adding a yearly option alongside your monthly plan will improve your cash flow immediately and boost your customer retention in the long-term.
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