The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
The World's Largest Study on SaaS Churn - Part 2
To help give a gift back to the SaaS ecosystem, we’ve compiled the largest SaaS MRR churn study in the world. In part 2 we focus on digging deeper into the data to answer: "Which factors point to reduced churn?"
The World's Largest Study on SaaS Churn - Part 1
To help give a gift back to the SaaS ecosystem, we’ve compiled the largest SaaS MRR churn study in the world, in order to help you answer that ever crucial question: “What should SaaS MRR churn look like?”
Here’s how to reduce churn by full percentage points (announcing ProfitWell Retain)
After sifting through hundreds of thousands of SaaS financial data points we're excited to launch ProfitWell Retain, our complete involuntary churn product to help you reduce churn by 20-40%.
Your SaaS benchmarks are likely wrong
We're sitting on a ton of SaaS metric data, which revealed much of the SaaS benchmarks out there aren't great. Here's a baseline for SaaS Gross Churn, SaaS Expansion Revenue, and SaaS Growth Rate.
Trends amongst successful SaaS CEOs
Here's the SaaS CEO Guide to Happier Customers we wrote with our friends at Drift, where we reveal the tenets of SaaS success, including pricing strategy, Go-To-Customer knowledge, and SaaS metric management.
SaaS DNA Project: Community driven SaaS research
With the SaaS DNA Project we're bringing you foundational SaaS research and benchmarks to ensure you don't reinvent the wheel and focus on the right metrics.
How To Build a Process for Modeling CAC and LTV
For SaaS companies, modeling CAC and LTV should begin simply and only gain complexity as understanding increases.
Jordan T. McBride
Lessons from 10,342 blog posts on growth
Growth is focused on optimizing the bottom line of cash-money in the bank no matter the channel through which that growth comes - acquisition, retention, or monetization.
The difference between SaaS metrics & GAAP accounting metrics
You need both SaaS Metrics and GAAP metrics to quantify and grow your business. If you don't understand these metrics, it will lead to confusion and conflict in your business.
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