Trends amongst successful SaaS CEOs
Here's the SaaS CEO Guide to Happier Customers we wrote with our friends at Drift, where we reveal the tenets of SaaS success, including pricing strategy, Go-To-Customer knowledge, and SaaS metric management.
Lessons from 10,342 blog posts on growth
Growth is focused on optimizing the bottom line of cash-money in the bank no matter the channel through which that growth comes - acquisition, retention, or monetization.
Why Every SaaS Company Needs an Annual Plan
Adding a yearly option alongside your monthly plan will improve your cash flow immediately and boost your customer retention in the long-term.
3 Nefarious Tactics SaaS Companies are Using to Reduce Churn
MRR Churn and User Churn takes so much effort and they both have such disastrous impacts on your bottom line and companies are often tempted to use nefarious efforts to curb churn.
The complete SaaS guide to calculating and optimizing ARPU
The real secret sauce to understanding your customer is being able to understand your Average Revenue Per User (ARPU). This metric allows you to identify trends and implement change that can shift the trajectory of your business towards that large pool of SaaS profits we all dream of.
Jordan T. McBride
The complete SaaS guide to calculating and optimizing bookings
Not tracking Bookings can cause you to miscalculate and falsely inflate your financials. The true path to mastering your SaaS financials is understanding and optimizing the committed contracts you have from your customers.
Jordan T. McBride
Why a SaaS customer hasn't churned when they cancel
Getting back a customer who still has access to your product is easier than one who no longer can log in. Thus it is important to flag cancellations separate from churn.
The complete guide to calculating and optimizing SaaS MRR Churn
MRR Churn threatens your Monthly Recurring Revenue by destroying your MRR momentum. To be successful (and emulate the most successful SaaS businesses in the world) you must calculate and optimize MRR Churn correctly.
Lessons From Sending 5M SaaS Customer Development Surveys
Stop sending crappy SaaS Surveys. Here's why shorter surveys are better, how to not be lazy in the questions you’re asking, and how to ask better questions to get better feedback.
The 11%+ Reason You Need To Localize Your SaaS Pricing
Price localization comes in two flavors: 1. cosmetic changes where you convert your price to the local currency 2. true localization where you charge differently in different markets
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